Schaumburg Landscaping
Goals & Objectives
Increase Search Engine position to increase traffic. Develop simple, elegant website design. Develop mobile website for smartphone accessibility.
Starting Point
This campaign was built from the ground up, including the website and marketing plan. Because of the new website build, there were no existing assets to build from and no existing rankings to improve upon, so we assume the site is similar to one that doesn’t even rank within Google or the search engines.
Here’s what was done for the campaign:
- Preliminary keyword research and competitive analysis conducted
- Complete website designed
- Mobile device compliant website developed
- Marketing plan created and implemented targeting the keyword phrases around “Schaumburg Dentist”
Market Demand for the Schaumburg Dentists
Competitive Analysis
Before we go about any campaign, we do so preliminary competitive research to see just how competitive the local market is. This process also gives us insight into how difficult it will be to overtake competitors. 
We analyze the top 10 results for the following: Average Google pagerank, on-page optimization, number of incoming backlinks, optimized keyword phrases and high authority backlinks.
From there, we can tell how competitive the market is. The image to the left a screenshot of our preliminary research using a pwoerful research tool we use.
End Results
Despite the fact that Schaumburg Smiles is still no longer our client, they still continue to rank well due to our efforts. Most local industries have relatively strong competitition and thus, rankings will tend to slip quickly if proactive link building and promotion is not performed.
