Groupon and Living Social… nobody saw them coming. And yet even more businesses don’t know their power, if used in the correct way. They’re powerful.
In early March, LivingSocial did a Fandango ticket sale that sold 771,454 deals at $9/each. That’s $6,943,086 in movie tickets in 24 hours!
Most business owners take a haphazard approach to their coupon marketing and often lose their shirt. Search for Groupon horror stories and you’ll find plenty of displeased businesses who were taken to the bank (sometimes put out of business) from their coupon marketing efforts.
We take a unique approach and take a step back before taking steps forward. It’s important to keep the end game in mind. Every campaign we create is custom and is based on years of pyschology tricks we’ve picked up that enable us to maximize success with social shopping sites and coupon marketing, be it on postcards or printable coupons online.