“It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.”
M. Lawrence Light, Former Chief Marketing Officer at McDonalds
SEO Marketing, also known as Search Engine Marketing (SEM) or Search Engine Optimization (SEO) is the process of optimizing a website with the goal of ranking in the first few listings on the major search engines like Google for a specific keyword phrase.
Organic listings are what appear in the main content area of Google’s natural (non-paid) listings when you search. 83% of searchers click on these natural listings, versus the 17% who click on paid PPC ads on the right hand side of the search screen.
Being ranked in the top 3 for any particular phrase gives the vast majority of traffic – typically 60-70% of the searches for that particular key phrase, so it’s critical to be ranked highly. The problem lies in knowing how to get there.
Plenty of SEO experts claim to guarantee results. But considering nobody knows the full formula or owns Google, they simply cannot promise results like they do. We never promise you’ll be a particular rank, however we do promise we’ll do our best to get you (and keep you) on top of the search engines.
Business owners face big challenges when it comes to SEO:
- Sometimes, Google doesn’t even know the site exists (which is actually fairly common)
- Even if Google knows it exists, it doesn’t show up in the search listings
- To add to the frustration, the websites rarley come up for valuable keywords
- And even if the website could rank for valuable keywords, most business owners have no clue how to decode the numbers and optimize the websites for maximal impact and profit
Not all hope is lost however – with some help you can start pulling in free traffic.
We can usually secure a top 5 position within months, depending on the competitiveness of the keyword phrase. Free traffic has it’s benefits, as you’ll find out if you’re ranked #1 on Google.